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Our affiliate system FAQ's!


8 reasons to Join today! - Wednesday, July 06, 2005

Here are 8 reasons why you should consider joining our affiliate program today:

1. Joining our affiliate program requires no upfront costs and no fees! Start promoting our products and start earning immediately.

2. The technical tools are already provided for you.

3. You do not need to carry inventory, orders, answer to complaints, handle refunds, etc. It takes a LOT of time and money to develop your own product to sell online. With our affiliate program, we have it already all setup just for you!

4. Affiliate statistics are provided in real time 24 hours a day. You do not have to go out and buy expensive software to track your sales or bring in any 3rd party software to track everything. All of these capabilities are included... FREE!

5. You do not have any 'lag time'. Like any business, it takes a certain amount of time to 'start up'. With our affiliate program, there is no such thing. Once you join you can start selling products and making money immediately!

6. You do not have to worry about sales administration and technical support. We handle everything from the point of sale right up through the after sales service.

7. Great Commissions! You'll earn up to 30% on all sales generated through the links placed on your website or newsletter or via dynamic interface you will place on your affiliate website. Our program utilizes a life-long cookies that secure your commission in case the visitors you send do not purchase on their first visit, or simply return to re-order.

The commission percentage for our projects is as follows:
TemplateMonster.com affiliate program - 20%
TemplateTuning.com affiliate program - 25%
Site2You.com affiliate program - 30%

8. 25% Sub-Commission! We reward you for new Affiliates you get to sign-up for our affiliate program. For each Sub-Affiliate who signs up through your recruiting efforts, you'll receive 25% commission of your subaffiliates earnings. Note: When their customers return to buy products, you'll still get paid!



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How do I make MONEY! - Wednesday, July 06, 2005
 

There are 4 ways that you can make money with our affiliate program:

1. When a visitor comes to your site and orders a template through your site, this sale will automatically be tracked by your reseller ID and credited to your account. Each template sale earns you a 20% commission with templates ranging from $5 to $3500! There are over 7000 templates (website, logotype, flash intros, flash sites, full sites, full packages, php-nuke themes, corporate identity packages, and more) in over 50 categories to resell.

2. You can also earn 25% commission for referring people to TemplateTuning.com - the company providing custom web design services based on templates.

3. Each person, who visits site2you.com through your affiliate link (you can find it in your affiliate account) or the banner will bring you 30% commission on all sales lifetime.

4. Even more income earning potential can come from building your own sales team with your very own affiliate program . When someone joins your affiliate program they are automatically tracked as your affiliate. When they sell any template through their affiliate link you also receive 25% of the sum they earned as a commission! Every aspect of the affiliate program that you will offer is taken care of by our company. Imagine building a sales team of 100s or 1000s of affiliates and you making a commission off every one of their sales!


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How are commisions paid! - Wednesday, July 06, 2005

You can withdraw your earnings from your affiliate account using 4 different payment methods: MoneyBookers, ACH (Direct deposit), check and Wire Transfer:

1. MoneyBookers payment method is recommended for non-US residents. At your request we will transfer funds you earned with the affiliate program to your Moneybookers account. You can register a Moneybookers account for free at www.moneybookers.com. You should earn at least $100 to use this payment option.

2. Another way to receive money from your affiliate account is via ACH (100 USD minimum) - for US residents only. It will cost nothing for you and it is another fast way to receive your earnings.

3. If you choose to receive the commission via check it will be delivered to you via First Class USPS at the beginning of each month. All requests for payments via check are accepted by the 30th of the present month, otherwise your request will be processed only after the 30th of the next month. Your request for getting the commission via check is valid for one occasion (payment) only. The minimum payment to be withdrawn from your account is $100.

4. Additional possibility to receive money from your affiliate accounts is by Wire Transfer. At your request the commissions will be transferred from our banking account to yours. You should earn at least $800 to use this option.

To set or update your payment details please go to [Financial info] => [Payment details].

We have huge online experience and our affiliate program is tested and proven to make money!



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High-level Support for your Customers - Wednesday, July 06, 2005
 

Our company will take care of absolutely everything with no reference to TemplateMonster.comif you use Cobranding level of the affiliate program :

  • charging your customer's credit cards;
  • anti-fraud credit card protection;
  • supporting your customer by email and phone;
  • your customer tracking;
  • sending you current balance status reports and sales notifications;
  • advanced visitor traffic stats;
  • reseller email and phone support;
  • tracking your earnings stats in real time;
  • managing all your affiliates' sales and commissions;
  • dynamic template and search button display interfaces;
  • keyword, price and category search dynamic interfaces;
  • dynamic pre-made template skins.


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    Referral Affiliate Program - Basics - Wednesday, July 06, 2005
     


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    General Info about the affiliate program - Wednesday, July 06, 2005
     The basic level of the affiliate program is referral of clients to TemplateMonster, Site2You and TemplateTuning via your affiliate link or banners.

    You can find the affiliate link for the appropriate project in your control panel. The affiliate link is a text link that contains a unique code (Affiliate Number) we use to track referrals you generate.You can get scripts for placing banners on your website in your affiliate account by choosing the appropriate program, selecting [ Affiliate Tools ] => [ Display Affiliate Banners ].


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    How does it work? - Wednesday, July 06, 2005
     You can place the affiliate link on your website or send it to your potential customers via e-mail. Or you can get scripts for placing banners on your website in your affiliate account by choosing the appropriate program, selecting [ Affiliate Tools ] => [ Display Affiliate Banners ]. When a web surfer clicks through your affiliate link or banner, a cookie containing your affiliate number is set in his web browser and his IP address is recorded in our database along with your affiliate number. When a customer purchases one of our products or services, the affiliate script looks for the cookie and/or customer's IP address to identify the affiliate to be awarded the commission.
    Visitors redirected to TemplateMonster, Site2You or TemplateTuning web sites through your affiliate link may make a purchase in the future and the commission will still be awarded you if the cookie is presented in their browser.


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    Commissions - the easy way! - Wednesday, July 06, 2005
     3 projects that you can make money with:

    1. When a visitor is referred via your affiliate link to TemplateMonster.com or orders a template through your affiliate site, the sale will automatically be tracked by your Affiliate Number and credited to your account. Each template sale earns you a 20% commission with templates ranging from $5 to $3500! There are over 7000 templates (website, logotype, flash intros, flash sites, full sites, full packages, php-nuke themes, corporate identity packages, and more) in over 50 categories so far.

    2. You can also earn 25% commission for referring people to TemplateTuning.com - the company providing custom web design services based on templates. 25% commission is rewarded for each order of the person referred by you.

    3. Earn 30% commission for each order of the customers referred via your affiliate link to Site2You.com. Site2You.com is a user-friendly advanced website builder that lets nearly anyone create and handle a successful website quickly, and at a great price!


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    Cobranding FAQ's - Wednesday, July 06, 2005
     


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    How to start as an Affiliate with webzone - Wednesday, July 06, 2005
     The advanced level of the affiliate program grants you a possibility to create your own template shop using our templates displayed on your website. You can create the gallery of templates on your website using affiliate program tools created by means of JavaScript code. Affiliate tools let you create dynamic interface for those templates that you would like to display on your website. You can generate the JavaScript code using the [ Affiliate Tools ] menu in your affiliate account.


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    Dynamic Interface for Templates FAQ's - Wednesday, July 06, 2005
     

    There are several means for generating dynamic interface for templates:

    a) You can create the gallery of templates using the [ Create your own Affiliate Shop ] => [ Display templates on your site ] menu. When you switch to this menu you need to pass through several steps to generate the code for the dynamic interface that will fit your needs 100%. Here are those steps:

  • Choose the type of templates - website, flash intro, logotype or corporate identity templates;
  • Choose the category of templates;
  • "Display adult templates" - if you wish adult templates to be displayed along with other templates choose YES, otherwise choose NO from the drop-down menu;
  • The number of columns for the template gallery you wish to generate;
  • The number of rows;
  • "Show buy" buttons - uncheck this option if you wish to disable prices and "Buy" buttons;
  • Show text "Sources available" - check this option if you wish to display sources available for editing templates. Sources available for editing templates appear next to template screenshots;
  • Language - choose the language of the dynamic interface;
  • Choose the currency - you can choose prices of templates to be displayed either in USD, EUR, CAD, GBP, or JPY.
  • Display "Customization" button in "Preview" page - the "Customization" button refers people to TemplateTuning.com. You earn 25% commission for all orders made via your affiliate link for TemplateTuning projects or through the " Customization" button. If you wish to refer people to TemplateTuning choose YES from the drop-down menu;
  • Choosing design theme - design theme is the layout of small template screenshots that will be generated using dynamic interface feature.

  • When you press the "Generate" button you will be given the code to copy and paste on your website;


    b) You can generate a dynamic interface for a particular template by means of the [ Create your own Affiliate Shop ] =>[ Display a particular template ] menu option.

    c) You can generate a dynamic interface for featured templates by means of the [ Create your own Affiliate Shop ] =>[ Display featured templates ] menu option.

    d) You can generate a dynamic interface for adult templates by means of the [ Create your own Affiliate Shop ] =>[ Display adult templates ] menu option.

    e) You can generate a dynamic interface for sample templates by means of the [ Create your own Affiliate Shop ] =>[ Display sample templates ] menu option.

    f) You can generate a dynamic interface for search form by means of the [ Create your own Affiliate Shop ] =>[ Create a search form ] menu option.

    g) You can create a custom skin for templates preview by means of the [ Create your own Affiliate Shop ] =>[ Create custom skin for your site ] menu option.

    h) You can create a custom skin for sample templates preview by means of the [ Create your own Affiliate Shop ] =>[ Create custom skin for sample templates ] menu option.


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    Custom Skin and Email Marketing Macro Syntax - Wednesday, July 06, 2005
     

    While working with custom skin for template preview, custom skin for sample templates and custom emails you may use the following macros:



    1) Custom skin for template preview and custom skin for sample templates:


    {%TEMPLATE_NUMBER } - the template number

    {%PRICE} - the template price

    {%URL_TO_IMG} - the URL to the template screenshot

    {%URL_TO_PREVIEW} - the URL to details page of the template

    {%URL_TO_BUY} - the URL to Buy

    {%PRICE_EXCLUSIVE} - an exclusive price

    {%DOWNLOADS} - the number of downloads for the particular template

    {%AUTHOR} - the author of the template

    {%TMPRICE} - the template price as is at TemplateMonster.com

    {%DISCOUNT_PERCENT} - the discount percentage

    {%DISCOUNT} - the discount price

    {%CHAR_CURRENCY} - the currency

    {%TYPE} - returns the type of the template - for example, Full site, Flash site, Flash intro, etc.

    {%FLASH} - returns 'Header'; 'Full'; or 'None' values if the template contains flash header element; if it is all flash; or if the template does not contain flash elements accordingly.



    2) Using "Edit custom email" feature you can edit the message that will be received by your clients who will purchase templates via your affiliate link or dynamic interface. The message contains download links to the product, and other addon information by default. You can specify your own text or congratulations for your clients. Some parameters you may need for editing custom letter:



    {$TEMPLATES_LINKS} - download links for the product(s)

    {$ADDONS_LINKS} - links to our partners (free month of hosting, etc)

    {$UV_LINKS} - the link to Free Membership for Ultravertex.com

    {$SUPPORT] - includes:

    E-mail: support@template-help.com

    Live Chat: http://help.template-help.com/chat/index.php

    HelpDesk: http://www.template-help.com/support/?_a=tickets&_m=submit

    {$ORDER_ID} -order ID of the purchase

    {$TEMPLATES_NUMBERS} - item number(s) of the template(s) purchased by your client

    {$ORDERAMOUNT} - order amount

    {$MERCHSYSID} - the merchant system ID


    3) Using Edit notice letter feature you can edit the message notifying that the client who purchased the product didn't download it in time. The message contains another download link - {$TEMPLATE_LINK}



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    Useful Articles - Wednesday, July 06, 2005
     


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    Guide to MyTemplateStorage.com by Indeo - Wednesday, July 06, 2005
     

    Having signed up for this program over a year ago, I learned a great deal of information about how things work and why. I'm an administrator over at the forums. I've been helping people out for quite a long time, and I've began to notice that many people ask the same question that was answered the week earlier, so I decided to write a little guide. These are the questions I get asked the most.

    - General -

    What % will I receive for referring sales?
    The commission breakdown is:
    TemplateMonster - 20%
    TemplateTuning - 25%
    Site2You - 30%


    How does the affiliate program keep track of my customers?

    The entire affiliate scheme is set up through the use of cookies. Once a potential client visits your website and views at least one template, even a thumbnail, a cookie with your affiliate information is stored perpetually on their computer. What does this mean? It means that it doesn't matter if they buy a template right then or in a year - you'll still get credit for the sale.

    If I'm buying a template through my website, how can I be sure that the information stored in my cookie contains my affiliate information, so I get credit for the sale?
    If you aren't sure of the data included in a cookie on your computer, and you want to make sure you get credit for the sale, simply go to http://www.mytemplatestorage.com and type 'javascript:alert(document.cookie)' in the address bar. This will create a pop-up that shows all the information on that page.

    Do I need my own website?
    Having a website would definitely be a good thing to have. The only other way to use this program without a website is to tell your friends or clients to buy through your affiliate link, which isn't very professional. I would completely recommend having a complete website, dedicated to selling templates.

    Will MyTemplateStorage host my site for me?
    Nope. You've got to take care of all the hosting costs by yourself. Don't despair - with a good website, you'll make many times more money than you put in.

    What is the 'Dynamic interface for invoices'?
    The dynamic interface to generate invoices is a great tool. It allows the user to put in their information (Name, Order Number, and Address) and receive a full invoice. Pretty straightforward, but lots of people ask.

    Once I generate the code for the templates to be displayed, what do I do next?
    Once you've got the code ready, all you have to do is copy and paste it into the code of your own website. You don't need to copy and paste the comments at the beginning or at the end. The comments look like this: <!-- Begin MyTemplateStorage code here -->. You can if you want to - some people prefer to leave these in so that the code of their site is easier to read.

    What is an iFrame?
    IFrame stands for Inline frame. An inline frame is what is generated by the affiliate javascript code. An iframe is just a frame that is contained inside a page.

    - Generating the interface -

    How do I change the background colour?
    When you are setting the parameters for your script, there is a 'background colour' option. Simply set this to a hex value (ex. #F6F6F6) of your choice.

    I have scrollbars. I don't want them.
    If you've got scrollbars, it means your frame height and/or width is too small. Try a larger number for the 'Frame Height' and 'Frame Width' parameters.
    How do I change the colour of the page numbers?
    This can be achieved with the help of a CSS stylesheet. The page numbers are of the class '.link' in a stylesheet, and the current, selected page number uses the class '.current'. Here's an example of what the stylesheet would look like:

     
    .link { font-family: Tahoma; color: #55D6BC }
    .current { font-family: Tahoma; color: #5536BD }

    I want to display prices in a different currency than USD. How can I do that?
    The ability to choose what currency to display prices in is a new one. You can now choose between US and Canadian Dollars, Great Britain Pounds, EuroDollars, and Japanese Yen. This option is available when you are creating any code to display templates.

    - Using the custom skin -

    What is the custom skin?
    The custom skin allows you to have complete control over what is displayed for template thumbnails. This is excellent for making screenshots blend in professionally with your website.

    What are the advantages of having one?
    As I said before, custom skins give you a great deal of control. Not only do you display the information you want, but it fits the theme of your site so much better, which in turn makes your entire website much more professional.

    How do you make one?
    All you have to do is create a table and use the predefined variables to display the information you want. Here is a list of all the variables and what they do:

     
    {%TEMPLATE_NUMBER } - the template number
    {%PRICE} - the template price
    {%URL_TO_IMG} - the URL to the template screenshot
    {%URL_TO_PREVIEW} - the URL to details page of the template
    {%URL_TO_BUY} - the URL to Buy
    {%PRICE_EXCLUSIVE} - an exclusive price
    {%DOWNLOADS} - the number of downloads for the particular template
    {%AUTHOR} - the author of the template
    {%TMPRICE} - the template price as is at TemplateMonster.com
    {%DISCOUNT_PERCENT} - the discount percentage (if set)
    {%DISCOUNT} - the discount price
    {%CHAR_CURRENCY} - the currency character (ex $)

    My stylesheet isn't being applied. Help!
    Make sure that you have your entire URL for your stylesheet is in the CSS URL field. Remember that the URL isn't relative to the page you're viewing, so you must put in the full URL (ex. http://www.swifttemplates.com/styles.css instead of just styles.css)

    - Your commissions -

    What option should I choose to be paid?
    This really depends on where you live. Many of the people in North America have reported that MoneyBookers has inacceptable service and that there are many hidden service fees. MoneyBookers has been reported to work like a charm in most of Europe, though, so that is a safe bet if you're European.
    Wire transfers only work if your bank has a SWIFT code and transfers can be taken directly. You also need over $800 to use this feature, so not many people will have to worry about it. Before using this feature, phone your bank to get all the exact details, because TemplateMonster won't send you your money again if something goes awry.
    ACH payments (direct deposit to your bank account) are only available to US residents at this point of time. They seem to be the best choice for American affiliates, and many are saying that they have been pleased with the promptness of their payment. If you are a US resident, I would recommend that you use ACH payment.
    In the very near future, MyTemplateStorage will begin to offer payments by means of a check/cheque. I would recommend this to anyone who doesn't feel that the above methods of payment are for them.

    One of my sales says 'Fraud'? What?
    If you notice a sale in your account that has a bold red 'Fraud' next to it, it means that somebody tried to cheat the payment system. This means that since TemplateMonster didn't get any money for the sale, you can't either. Sometimes, fraud sales can magically turn back into sales. This means that the customer was using a different method of payment that had to be confirmed at a later date.

    The referrer for one of my sales isn't my site. What happened?

    This means that the customer that bought an item first visited your site, got your cookie, and then purchased another template at a different site. Since you were the affiliate that gave them the cookie, you get the commissions.

    Can I buy a template with my earned commissions?
    Yes. You can buy a template with your commissions here: https://secure.mytemplatestorage.com/personal/get_template.php

    - Template Tuning and Site2You -

    What's Template Tuning?
    Template Tuning is a relatively new site that offers customization of products offered at TemplateMonster.com. They do all the work for you. You can choose to display a 'customize' button on your template preview pages that redirects customers to Template Tuning via your affiliate link. Template Tuning sales are great - I've had a few, averaging around 35-40 dollars each :)

    What % commissions do I get for referring people to Template Tuning?
    You'll take 25% of the final price. Nice :)

    I don't want to have TemplateTuning on my site. How do I get rid of it?
    There's an option to display the customization button when you generate your code. Just make sure to uncheck the 'Show customize button' checkbox when generating your affiliate code, and you're good to go.

    What is Site2You?
    Site2You is a site that lets customers customize their own template through an easy-to-use online interface. Customers buy one template and are asked to specify a username and password to update and maintain the site. Site2You also offers hosting for the websites, or users can pay a one-time flat fee and download the finished product.

    What % commissions do I get for referring people to Site2You?
    You make a whopping 30% of Site2You sales.

    - The supervisor program -

    What is the supervisor program?
    The affiliate supervisor program is used so that you can have a downline of affiliates. When someone signs up for the affiliate program with your affiliate link, you make money off of them making a sale. Cool, huh?

    What % do I get of subaffiliates of me?
    You make 25% of any commission that your subaffiliate makes. So, if your subaffiliate made a $50 sale, he gets $10 commission, and you get 25% of that $10. So, 25% of 10 is $2.5. An easier way to work all of this out is that you get 5% total commission on anything sold by your affiliate. As proof, I'll demonstrate: 50 x 5% = 2.5. Wow.

    How do I get people to sign up under me?
    Simply refer people to mytemplatestorage.com with your affiliate name. This will look like [http://www.mytemplatestorage.com/?aff=indeo]. Another way to refer subaffiliates is to have a form on your website that allows potential affiliates to sign up right from your site. You can download and paste this code from the [Supervisor Interface] in your account.

    How many levels of affiliates can I have under me?
    You can have one level of affiliates under you. So, if one of your subaffiliates gets his own subaffiliate, you won't get any commissions for his sales.

    How long does it take for the subaffiliate to show up in my account after sign up?
    After the affiliate signs up, he/she should appear in your account immediately.

    How do you delete a subaffiliate?
    If you have a bogus subaffiliate that perhaps filled in the application with garbage information, you can get MyTemplateStorage Support Staff to remove it for you (support@mytemplatestorage.com). However, I don't recommend doing this. You might as well keep him/her, because maybe they want to buy a template for themselves, or maybe they will refer their friends to their link.

    Can I be my own subaffiliate?
    No. This is against the rules. If you are caught doing this, all of the accounts involved will be closed and any unpaid commissions will be forfeit. This is a cheat to the system, and the rest of the affiliates. Please, don't try to get away with this - it won't happen.

    - WebAPI -

    What is the WebAPI?
    The WebAPI (Web Application Programming Interface) is an excellent tool for those who know a web programming language such as PHP, ASP, Perl, Coldfusion, or any other coding form. It allows total customization of the program - you can download all the information, screenshots, etc to your web server and manipulate all the data in any way you please.

    Where can I find the documentation?
    All the documentation can be found here: http://www.templatemonster.com/webapi

    What programming languages must I use?
    Anything. That's the beauty of API's - you can use what language (or pseudo-language) you please.

    What are the advantages of using the webAPI?
    There are many advantages to using the WebAPI. Here's a short list, that I can think of right now:
    • Faster, because you don't have to keep calling to TemplateMonster's servers for info
    • Easier to show the information you want
    • The ability to have complete control over all of the data available on TemplateMonster.com


    If you need any more help, definitely make it a point to visit the forums. There are many intelligent affiliates there that are willing to help you out (including me). I hope this little guide has been helpful to you!


    Kevin
    Owner of SwiftTemplates.com
    Administrator (indeo) at the MyTemplateStorage forums.



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    Marketing Strategy by Brandon Milford - Wednesday, July 06, 2005
     Marketing Strategy
    By Brandon Milford

    With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking 'wow, the toughest part is behind me', referring to finally getting the aesthetics and functionality of the website just how I wanted them. I thought that marketing the website would be the easy part. Boy was I wrong.

    My site was up and running and was designed very professionally. I had no doubt that visitors would be confident in my ability to deliver top notch services. The only problem was that I had very few visitors. I made a couple of ignorant marketing mistakes early on that cost me.

    One mistake was simply not planning. I had no plan in place on how I would go about marketing the website and reaching my target market. I really had not even truly defined my target market. Sure, I thought about it a lot, but I had not written down who my target market consisted of. I find that actually writing down your goals in business and life is key to your reaching them. By writing down what you wish to accomplish you can have your plan there in front of you and it makes it easy to analyze and ask yourself if you are taking the correct steps to achieve your goals. How on earth could I have expected to successfully market the website if I had not defined my niche market and written out my course of action on how to position my business within this group? So what sort of things should you think about when planning your marketing strategy? Here's a basic list to get you on the right track .

    Basic Steps to Planning Your Marketing Strategy

    1. Decide whether you are going to sell products, services or both.

    2. Test the waters to ensure that there is a legitimate demand for your product and/or service. Do this by simply talking to friends and family and ask them if they would find your offerings useful. Also, make up a short questionnaire and have people fill them out. On the questionnaire include questions pertaining to the problem that you are solving with your products/services. This will give you insight into the number of people that are experiencing this problem as well. Also on this questionnaire include questions such as 'What magazines/newspapers do you read?' 'What type of websites do you most often view?' What we are now doing is ensuring that there is indeed a market for our products/services and at the same time gathering valuable information on how to place our products in front of them and others like them, once we bring our products/services to the market. Use your imagination and ask other insightful questions that will give you additional information into their lifestyle, shopping habits, and tastes/preferences. Now we have proof that there is a demand for our products/services and the information on how to target this market.

    3. Get your website up and running and optimize it for the search engines before submitting it.

    4. Take the information you gathered in step two and decide how you will place your products/services in front of your niche market.

    An additional mistake was submitting my site to the search engines before it was fully optimized. It is much easier to achieve a great ranking if you optimize your site first and then submit it rather than submitting your site and then trying to pull it up to a higher ranking. So how can you optimize your website for a better ranking in the search engines? This is a topic in and of itself and entire books have been written on this subject. Below are four basic steps to get you on the right track. These four steps were taken from Obtaining a #1 Ranking in the Search Engines by Ryan Allis. I highly recommend this book and it can be found at: http://www.search-engines-guide.com

    Four Basic Steps of Page Optimization

    1. Select the keywords you want to focus on.

    2. Create an optimized page for each of your targeted keywords by having ample page copy, focusing on keyword prominence, and using related page names, proper meta-tags, proper title tags, proper alt-tags, heading tags, and text links.

    3. Avoid dynamic database-driven content, JavaScript, keyword spamming, and multiple use of content.

    4. Make sure there are lots of web sites linking to yours.

    So before you embark on your e-business journey be sure to develop a marketing plan. This plan must be flexible as it will change as your business grows, but it is critical to the success of your business to identify how you will position your products/services to your target market; and remember – optimize your website BEFORE submitting it to the search engines.



    Brandon Milford is the Founder/President of Pimil.com, a web solutions firm dedicated to providing professional website templates and additional web based solutions.


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    The basics of Search Engine Optimization! - Wednesday, July 06, 2005
      


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    What does Website Optimization Mean? - Wednesday, July 06, 2005
     Website optimization is the process of adding to your website elements that will enable search engines to identify, understand and rank your website. This includes: find niche keywords, write meta tags, add alt tags, calculate keyword density, length of your body text, link popularity and more. These modifications play a key role in your website ranking.


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    Why is Online Marketing Strategy Crucial? - Wednesday, July 06, 2005
     Website promotion has considerably changed over the past years. A few years ago, search engines robots used to crawl the net looking for websites to fill their content. With the increase of websites on the Internet, it's getting harder to get listed and rank high in the search engines. It is now crucial for website owners to consider having an online marketing strategy to increase visibility and drive targeted traffic to a website.


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    What is a search engine ? - Wednesday, July 06, 2005
     A search engine is a database of websites. Each search engine has a dedicated spider that regularly crawls the net. Search results are displayed according to the keywords entered by Internet users. A directory is catalogue of websites classified by categories. Unlike search engines, submitted websites are reviewed by a human editor.


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    How do Search Engines Rank Web Pages? - Wednesday, July 06, 2005
     Search engines have to deal with hundreds of millions of web pages. They follow a set of rules, known as an 'algorithm'. Exactly how a particular search engine's algorithm works is a closely-kept trade secret. However, all major search engines follow the general rules (frequency of a keyword in a web page, meta tags, the number of links that point to your site, content, etc.)

     



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    What can change my Search Engine Postion? - Wednesday, July 06, 2005
     Your position on the search engines can change dramatically and unpredictably as new competitors go online. The search engines also frequently re-indexes, sometimes altering the criteria used to determine ranking.


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    Why is Link Popularity Important? - Wednesday, July 06, 2005
     Link Popularity is important to several groups for different reasons. Link Popularity (a concept mostly pioneered by Google) is important to the major search engines because it provides one of the strongest methods available for delivering highly relevant search results. If a search engine cannot deliver useful and relevant information to its users, those users will find another search engine. For the website owner or operator, Link Popularity becomes a strategy or tactic that can be used to boost site referrals and develop new online relationships. Market researchers and analysts are interested in Link Popularity because it provides a real-time marketing performance metric that is based on an index of independent and publicly available data sources (i.e. Google, FAST, Alta Vista, AOL, MSN, HotBot).


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    What is Search Engine Optimization (SEO) ? - Wednesday, July 06, 2005
     Search engine optimization (SEO) is designing, writing, and coding (in HTML) your entire web site so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases.


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    What is Spamming? - Wednesday, July 06, 2005
     Illegal method to achieve top ranking on search engines is called spamming. The following are regarded as spamming: heavy repetition of words, hidden words, indiscriminate use of multiple pages at multiple domains that point to the same place, or the use of automatic redirection that takes viewers to a different URL than the one submitted to the search engine. Though these techniques may lead to immediate results, they are considered illegal by the search engines. Search engines will ban a site from indexing for spamming. Avoid any techniques that are regarded as Spam.


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    What is a Robot ? - Wednesday, July 06, 2005
     This refers to a program that mimics a browser to download web pages automatically. A spider is a type of robot that is also referred to as a Webbot.


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    What is robots.txt ? - Wednesday, July 06, 2005
     Robots.txt is a file on a web site in the root directory of a website that is used to control which spiders have access to which pages within a website. When a spider or robot connects to a website, it checks for the presence of a robot.txt. Only spiders that adhere to the Robots Exclusion Standard will obey a robots.txt command file.


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    What are Search Engine Spiders? - Wednesday, July 06, 2005
     A spider is a program used by a search engine to index the World Wide Web content. Spiders captures specific information about a page some capture the title and the first 1,000 characters of content, some captures the title and 'description' meta tag, some look for only the keywords and some use the combination of all of these methods.


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    What are Search Engine Keywords and Phrases? - Wednesday, July 06, 2005
     'Keyword' or 'Key phrase' is the word or a phrase someone enters into a search resource of a search engine to find whatever they are looking for. While optimizing a web site for top rankings on search engines it is important that the site is optimized for the most important keywords and phrases.


    ********************************************
    What is a Page Title? - Wednesday, July 06, 2005
     Titles are the critical elements for search engines. Title reflects the subject of a page in about four or five words. Include the most important keywords in the page title. The most important string a search engine reads is your page's title. This is the title appearing on the top bar of your web browser and also listed under the menu when you bookmark a site. If a keyword(s) in a search query are found in your page's title, it will be indexed ahead of those sites containing the keyword in the body text only. The search engines consider this the best description of your web page's content and index it accordingly. Therefore, always use the most powerful and relevant keywords in your pages title.


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    What are Meta Tags? - Wednesday, July 06, 2005
     Meta Tags are HTML tags which provide information that briefly describes the content of the web sites or pages. Most of the search engines use this resource to control a web site positioning and descriptions in search engine results.


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    What is Meta Description? - Wednesday, July 06, 2005
     Meta description is a one or two sentence description for each page with an accurate and interesting description of the page. Includes the important keyword phrase in the description.


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    What are Meta Keywords? - Wednesday, July 06, 2005
     The content of this tag is ignored by some search engines but is worth doing. Fill in the content of the meta keywords tag with keywords and keyword phrases relevant to the topic of the page. Include common misspellings of keywords, mix in capitalized versions of appropriate words, as well as plurals. Don't separate words with commas. Never repeat words more than three or four times and be sure to separate repetitions and similar words.


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    What is Link Popularity? - Wednesday, July 06, 2005
     The number of 'quality inbound links' to a web site is termed as Link Popularity. The link popularity is determined by the number of web sites that are linking to your site, the link popularity of the sites are that are linking to your site, the similarity of the content on sites that offers link to your site. The other terms synonymous to Link Popularity are Reciprocal Links or Link Exchanges.


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    What is a Reciprocal Link - Tuesday, July 05, 2005
     When two websites swap links to point at each other it is called a Reciprocal Link.


    ********************************************
    Account Navigation - Tuesday, July 05, 2005
     

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